We believe that good tea comes from good ingredients - ingredients that grow in sunshine and soil, not in labs. This is why we are committed to never using artificial or “natural” flavorings. There is simply too much beauty and flavor in the world, and too much joy in pursuing and finding it. To forego that journey and settle for a substitution results in a tea - and a life! - that just isn’t as full or as true as it could be. We want the journey and the truth, and we think they’re worth the trouble. As part of this pursuit, we create teas that are hand-blended with the best nature has to provide. Teas that are worth creating. Teas worth sharing.
Years back, Chad was introduced to Indian style chai through some neighbors, who would have a monthly chai party and invite all their friends. A large pot sat steaming on the stove, filling the whole house with amazing spice aroma as they played music, games, and hung out. To Chad, it was magical. He began to try his own hand at blending Indian spices with tea and milk, and started making pots of it for gatherings of friends.
Not long after that, Chad began having a weekly chai-on-the-porch time with his friend "Zoo" (which has continued almost every Friday for over 10 years.) Zoo was getting married, and asked Chad to make a pot of chai for the wedding, and also to make little tea-bags as party favors. At that point, they decided to start selling it.
Sometime in the next few months, Zoo and Chad were playing a game of poker, and a man began speaking of opening an Irish restaurant, and wanting to carry good tea. Everyone pointed down the table at Chad. That night, he asked Chad to be his "Tea Man," and the restaurant would become Finnigan's Wake Irish Pub and Kitchen in downtown Winston-Salem, the 1st business to start serving Chad's tea.
Now, Chad's Chai is served in over 50 coffeeshops and restaurants and continues to bring friends together in magical ways.